An effective logo should be timeless. Does yours stand the test of time?
A well-crafted logo should last over 10 years without the need to re-design. Whilst a trendy element might look good today, these can date very quickly.
If you have been building your brand over a period of time, a sudden change of logo after just a few years isn’t exactly ideal. Building trust and loyalty of a brand over time is one of the important actions of a logo design. Your logo helps build your brand’s loyalty and ensure your customers place their trust in your business. If your logo consists of on-trend colours, imagery and fonts, chances are you might need to look at changing this sooner than you want to ensure your logo remains fresh and current. This change undermines your hard work of building brand loyalty.
Being trendy, creative types, its easy for us graphic designer to add a trendy element to a logo, sometimes without realising it!
Some great examples of logos that have stood the test of time…
Lets take a look at what these timeless logos have in common:
- Simple use of colour (less than 3) and no special effects (no gradients!)
- Simple fonts
- Simple shapes
- Easily recongnisable
- Free of complex graphic elements
- Not a clipart image in sight
- Logo can display well if scaled down
- No trendy element
- Last but not least… simple.
Getting these points right is so important to creating a successful logo and branding. Does your logo still look as it should in 2016? Get in touch today for a free, no obligation branding session and we can take a closer look at your logo and how well it is working for your business.
“Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack”
– David Airey